Marketing Assistant

Vivo presently operates 30 physical stores in Kenya, 2 stores in Uganda, another in Rwanda, and an online presence. Our Mission and Vision, “To be Africa’s most loved fashion brand” and “Africa Dressing Herself,” steer our five core company values. We prioritize our customers, aiming to enhance their lives through our products while nurturing and developing our talent and employees within the Vivo family. This underscores our commitment to recruiting, cultivating, and retaining the brightest minds globally. Embracing our fundamental principles — #OurPeopleFirst, #OneTeam, #DelightOurCustomers, #ChallengeTheStatusQuo, Do The Right Thing and #OwnTheResult — fosters a distinctive culture throughout our organization, enabling us to unlock the immense potential of this dynamic industry.

Job Purpose

The Marketing Assistant will report directly to the Marketing Manager and play a key role in strengthening our brand’s online presence, driving customer engagement, and supporting integrated marketing campaigns across multiple platforms.

This position requires a blend of creativity, strategic thinking, project management, and operational excellence. The Marketing Assistant will manage day-to-day social media activities, support ATL and BTL marketing initiatives, create compelling content, and analyze performance metrics to ensure all marketing efforts align with the brand’s overarchingobjectives.

Vivo is a fast-growing business, and this is a hands-on, collaborative role that combines content creation, campaign execution, and community management. The ideal candidate is proactive, energetic, and highly engaged, with a passion for staying ahead of digital and social media trends.This role is perfect for someone who thrives on creativity, storytelling, and audience engagement balancing both creative output and strategic execution. If you don’t enjoy keeping up with evolving social media trends, interacting with followers, and optimizing content for impact, this may not be the role for you.

Key Responsibilities

Content Creation & Social Media

Management - Manage day-to-day social media activities across platforms (Instagram, Facebook,TikTok, Threads, YouTube, Twitter).
Create, schedule, and publish engaging content that aligns with brand voice, values, and objectives.
Utilize tools like Canva, StoryMaker, Unfold, and Mojo to create eye-catching graphics
and stories.
Develop social media content calendars in collaboration with the content, ecommerce &retail team.
Assist in the implementation of short & long-term social media strategies that align with overall marketing goals.
Establish content pillars for consistent brand messaging across all platforms.
Monitor trends, audience engagement, and competitors to identify growth
opportunities.
Work closely with the content marketing team to brief artworks and social media
collateral.

Community engagement

Increase community engagement through the implementation of powerful social media campaigns and engagement activities and promoting user-generated content.
Participate in community events and pop-ups to engage the community, collect new
leads (emails and phone numbers), and create snackable social media content.
Support launches of all new collections, products and stores through social media, BTL & ATL campaigns.
Support development and distribution of targeted community newsletters and blogs.
Foster and grow an engaged community by encouraging discussions and interactions
around brand content.
Organize and host virtual events, live streams, and interactive sessions to build a strong community presence.
Collaborate with brand ambassadors and loyal community members to amplify the
brand’s voice.
Assist in Identifying key social media influencers and partners for collaboration to drive community engagement.

SEO and Content Optimization

Optimize social media posts for search engines to increase organic reach.
Conduct keyword research to identify trending topics and relevant hashtags.

Analysis Reporting

Regularly analyze and report on social media metrics, providing insights for continuous
improvement.
Stay updated on emerging trends, tools, and best practices.

Key Skills

Communication: Strong written and verbal communication skills, with the ability to create engaging content that resonates with our audience.
Creativity: A creative mindset with the ability to brainstorm and execute innovative content ideas.
Analytical Skills: Ability to analyze social media metrics and derive actionable insights to improve content performance.
Problem Solving: A problem-solving mindset to tackle challenges and find effective solutions.
Collaboration: Experience working in teams and collaborating with other departments to achieve common goals.
Attention to Detail: Accuracy in content creation and management, ensuring high-quality and error-free posts.
Project Management: Strong project management skills, with the ability to plan, execute, and oversee social media campaigns and initiatives effectively.

Qualifications and Experience

Graduated with a degree in Marketing, Communications, or a related field.
Strong understanding of various social media platforms and their respective audiences.
Basic knowledge of graphic design tools such as Canva, StoryMaker, Unfold, and Mojo.
Tech-savvy with a keen interest in emerging social media trends and tools.
At least 1 - 2 year experience in social media Marketing or management.

How to Apply